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Privacy Policy

Privacy Policy

Effective Date: 11 July 2026

Introduction

CiTiFi (Pty) Ltd ("CiTiFi", "we", "our", or "us") respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA), the Electronic Communications and Transactions Act (ECTA), and the requirements of the Meta Platform, including Facebook Login, Facebook Pages, Messenger, Instagram and the WhatsApp Business Platform.

This Privacy Policy explains how we collect, use, disclose, retain and protect your information when you use our website, customer portal, mobile applications, WhatsApp services and Meta-integrated applications.

Company Information

CiTiFi (Pty) Ltd

1167 Chamfuti Street

Moregloed

Pretoria

0186

South Africa

Telephone: +27 12 942 0150

Email: info@citifi.co.za

Website: https://www.citifi.co.za

Privacy Policy: https://www.citifi.co.za/privacy

Information We Collect

Depending on the services you use, we may collect:

Information you provide

  • Name

  • Company name

  • Email address

  • Telephone number

  • Physical address

  • Billing information

  • Support requests

  • Customer account information

Technical Information

  • IP address

  • Device identifiers

  • Browser information

  • Operating system

  • Login records

  • Usage logs

  • Error reports

Information Received from Meta

If you use Facebook Login, WhatsApp, Messenger or Instagram to communicate with us or access our services, we may receive:

  • Facebook or Meta User ID

  • Public profile information

  • Name

  • Profile picture (where authorised)

  • WhatsApp phone number

  • Messages sent to our business

  • Attachments you voluntarily send

  • Metadata required for message delivery

We only access information that you authorize Meta to provide.

How We Use Your Information

We use personal information to:

  • Provide Internet and related services

  • Deliver customer support

  • Respond to enquiries

  • Process orders and billing

  • Authenticate users

  • Manage customer accounts

  • Improve our services

  • Detect fraud and abuse

  • Maintain system security

  • Meet legal and regulatory obligations

  • Operate Meta and WhatsApp integrations

We do not sell your personal information.

Legal Basis for Processing

We process information where:

  • You have provided consent.

  • Processing is necessary to perform a contract.

  • Processing is required by law.

  • Processing protects your legitimate interests.

  • Processing serves our legitimate business interests while respecting your rights under POPIA.

Cookies

Our website uses cookies and similar technologies for:

  • Authentication

  • User preferences

  • Security

  • Analytics

  • Performance monitoring

You may disable cookies through your browser settings, although some website functionality may become unavailable.

Sharing Information

We may share personal information with:

  • Payment providers

  • Hosting providers

  • Cloud infrastructure providers

  • Internet service providers

  • Professional advisers

  • Regulatory authorities where legally required

  • Meta Platforms where necessary to deliver messaging services

We never sell customer information to third parties.

WhatsApp, Facebook and Meta Services

Where you communicate with us through Meta services:

  • Conversations may be stored for customer support purposes.

  • Automated replies may be generated.

  • Messages are processed through Meta's infrastructure.

  • Personal information obtained through Meta APIs is used only for the purpose for which permission was granted.

  • We request only the permissions necessary for the operation of our applications.

Data Retention

We retain personal information only for as long as necessary to:

  • Provide services

  • Meet legal obligations

  • Resolve disputes

  • Enforce agreements

  • Maintain accounting and operational records

Information no longer required is securely deleted or anonymised where reasonably practical.

Security

We implement reasonable technical and organisational safeguards including:

  • Encryption where appropriate

  • Secure authentication

  • Firewalls

  • Access controls

  • Audit logging

  • Regular software updates

  • Backups

  • Security monitoring

No system connected to the Internet can be guaranteed to be completely secure.

International Transfers

Where personal information is processed outside South Africa, we take reasonable steps to ensure appropriate safeguards are in place as required by POPIA.

Your Rights

Subject to applicable law, you may request:

  • Access to your personal information

  • Correction of inaccurate information

  • Deletion of information where legally permissible

  • Restriction of processing

  • Withdrawal of consent

  • Objection to certain processing

Requests may be sent to info@citifi.co.za.

Children's Privacy

Our services are not intended for persons under the age of 18 without the consent of a parent or legal guardian where required by law.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies separately.

Meta Platform Compliance

Applications developed by CiTiFi that integrate with Meta products comply with the applicable Meta Platform Terms and Developer Policies.

Information received through Meta APIs:

  • is used only for authorised business purposes;

  • is not sold to third parties;

  • is protected using appropriate security controls;

  • is deleted when no longer required or when legally requested.

Users may revoke permissions granted to our applications through their Meta account settings at any time.

Data Deletion Instructions

Users may request deletion of information associated with Facebook, Messenger or WhatsApp by:

  1. Sending an email to info@citifi.co.za with the subject "Meta Data Deletion Request".

  2. Including:

    • Full Name

    • Email Address

    • WhatsApp Number or Facebook Account (where applicable)

    • Description of the request

We will verify the request and delete or anonymise applicable information unless we are legally required to retain it.

Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will always be available at:

https://www.citifi.co.za/privacy

Contact

If you have any questions regarding this Privacy Policy or our handling of personal information, please contact:

Information Officer

CiTiFi (Pty) Ltd

1167 Chamfuti Street

Moregloed

Pretoria

0186

South Africa

Email: info@citifi.co.za

Telephone: +27 12 942 0150